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Top 8 Wix Features That Make It a Top Website Builder for Startups in 2024

Website development

Top 8 Wix features for startups

In today's fast-paced and competitive digital arena, establishing a strong online presence is essential for startups. With over 8.5 million live websites currently powered by Wix worldwide, and its comprehensive suite of features tailored for ease of use, scalability, and performance, it stands out as a leading contender. Here are 8 Wix features that make it a top website builder for startups in 2024.

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User-friendly design interface

Wix stands out for its user-friendly drag-and-drop interface, making web design accessible to users with varying levels of technical expertise. This means startups can edit and manage their websites without needing to code, reducing the need for professional web development services.

Mobile optimization

With the increasing prevalence of mobile browsing, having a mobile-optimized website is essential. With Wix, you can ensure that your website is optimized for mobile devices, providing a seamless experience for users regardless of how they access your site. This optimization not only improves user experience but also positively impacts your SEO rankings.

Cost-effective pricing for startups

Understanding the budget constraints of startups, Wix offers a variety of pricing plans to accommodate different stages of growth. From basic free plans to more comprehensive premium options, startups can select a package that suits their current needs, with the flexibility to upgrade as their business grows.

Scalable solutions with the Wix App Market

As your startup evolves, so will your website’s needs. Wix’s App Market offers a wide variety of apps and services that can enhance your website’s functionality, from adding social media feeds and chatbots to integrating advanced analytics and marketing tools. This scalability ensures that your website can grow alongside your business.

Accessibility features to reach a wider audience

Studies show that at any given time around the world, 25% of the global population has a permanent, temporary, or situational disability. Wix helps you identify and fix accessibility issues on your site using the Accessibility Wizard. This tool ensures that every visitor, regardless of ability, can view and navigate your site. This helps startups reduce the risk of non-compliance with global accessibility laws.

SEO tools for better visibility

Visibility on search engines is crucial for attracting potential customers. Wix provides built-in SEO tools that guide you through optimizing your website for search engines. This built-in guidance can significantly enhance your startup's online visibility reducing the cost for external SEO consultants.

Built-in CRM and email marketing tools

Wix includes built-in CRM functionalities, allowing businesses to create and manage contacts, capture leads, streamline workflows, and send triggered emails. Wix's email marketing tools also enable startups to design, send, and analyze email campaigns directly from the platform. This represents a huge cost saving for startups, especially in the early startup phases.

Social media scheduling

Wix offers social media scheduling tools, enabling startups to plan, schedule, and post content across various social media platforms directly from their Wix dashboard. This integration streamlines social media management, saving time and ensuring a consistent online presence.


For startups venturing into the digital space in 2024, Wix presents a compelling solution with its blend of user-friendly design options, powerful SEO and accessibility tools, built-in CRM and email marketing functionalities and social media integration. These features, combined with scalable solutions and cost-effective pricing, make Wix an ideal platform for startups aiming to establish a strong, efficient, and engaging online presence.

Looking to learn more about Wix and explore it as a potential solution for your business? We are a Wix Partner and are here to help you. Book a free call!



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